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Flow Over Friction: A Core Principle of Work Management

  • Writer: Brandon Hatton
    Brandon Hatton
  • Jan 21
  • 2 min read

Most work doesn’t fail because it’s too difficult.

It fails because it gets stuck.

Approvals take longer than expected. Dependencies stall progress. Small issues wait too long to be addressed.

That resistance is friction—and over time, friction quietly drains momentum from even the best teams.

That’s why Flow Over Friction is a foundational principle of Work Management.


What “Flow Over Friction” Means in Work Management

Flow Over Friction means designing work so it moves smoothly from start to finish, with minimal unnecessary resistance.

Flow focuses on:

  • how work progresses

  • how decisions are made

  • how dependencies are handled

Friction shows up in the spaces between tasks:

  • waiting

  • rework

  • handoffs

  • unclear decision paths

Work Management prioritizes improving the flow of work rather than pushing people to work harder within a broken system.


Why Friction Is So Common in Modern Work

Friction is rarely intentional. It emerges naturally as work becomes more complex.

Common sources of friction include:

  • excessive approvals

  • unclear ownership or decision rights

  • overloaded people or teams

  • poorly designed handoffs

  • tools that fragment work instead of connecting it

Individually, these issues seem small. Collectively, they slow work dramatically.

Teams often adapt by working around friction instead of removing it—creating heroics, urgency, and burnout.


What Flow Actually Looks Like

Flow does not mean constant speed or nonstop activity.

Healthy flow means:

  • work progresses predictably

  • blockers are surfaced and resolved quickly

  • decisions happen close to the work

  • handoffs are clear and intentional

When flow is present, progress feels steady rather than frantic.

People spend less time managing work and more time doing meaningful work.


Flow Is a System Property, Not an Individual Trait

A common mistake is treating slow work as a performance issue.

In reality, flow is shaped by the system:

  • how work is structured

  • how teams coordinate

  • how decisions are distributed

No individual can “work faster” enough to overcome systemic friction.

Improving flow requires looking at the full path of work, not just isolated tasks or teams.


The Cost of Friction

Friction carries hidden costs that compound over time:

  • delayed outcomes

  • increased error rates

  • constant urgency

  • reduced morale

Because friction accumulates gradually, it often goes unnoticed until work becomes exhausting or unpredictable.

Flow restores energy to the system by reducing unnecessary resistance.


Flow Over Friction as a Work Management Principle

Flow Over Friction shifts the focus from effort to movement.

Instead of asking:

  • “Why aren’t people moving faster?”

Work Management asks:

  • “What is slowing the work down?”

This reframing leads to better solutions:

  • simplifying approvals

  • clarifying ownership

  • redesigning handoffs

  • aligning capacity to demand


Flow Enables Everything Else

Flow supports every other Work Management principle:

  • clarity makes flow possible

  • visibility helps friction surface early

  • systems thinking prevents local optimization

  • adaptability keeps flow intact during change

When flow improves, work becomes more predictable, sustainable, and resilient.


Improve the Flow, Improve the Work

Friction will always exist—but much of it is optional.

By deliberately choosing Flow Over Friction, organizations create work environments where progress is steady, problems surface early, and people can focus on outcomes instead of obstacles.

Work doesn’t need more pressure. It needs better flow.

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