Flow Over Friction: A Core Principle of Work Management
- Brandon Hatton
- Jan 21
- 2 min read
Most work doesn’t fail because it’s too difficult.
It fails because it gets stuck.
Approvals take longer than expected. Dependencies stall progress. Small issues wait too long to be addressed.
That resistance is friction—and over time, friction quietly drains momentum from even the best teams.
That’s why Flow Over Friction is a foundational principle of Work Management.
What “Flow Over Friction” Means in Work Management
Flow Over Friction means designing work so it moves smoothly from start to finish, with minimal unnecessary resistance.
Flow focuses on:
how work progresses
how decisions are made
how dependencies are handled
Friction shows up in the spaces between tasks:
waiting
rework
handoffs
unclear decision paths
Work Management prioritizes improving the flow of work rather than pushing people to work harder within a broken system.
Why Friction Is So Common in Modern Work
Friction is rarely intentional. It emerges naturally as work becomes more complex.
Common sources of friction include:
excessive approvals
unclear ownership or decision rights
overloaded people or teams
poorly designed handoffs
tools that fragment work instead of connecting it
Individually, these issues seem small. Collectively, they slow work dramatically.
Teams often adapt by working around friction instead of removing it—creating heroics, urgency, and burnout.
What Flow Actually Looks Like
Flow does not mean constant speed or nonstop activity.
Healthy flow means:
work progresses predictably
blockers are surfaced and resolved quickly
decisions happen close to the work
handoffs are clear and intentional
When flow is present, progress feels steady rather than frantic.
People spend less time managing work and more time doing meaningful work.
Flow Is a System Property, Not an Individual Trait
A common mistake is treating slow work as a performance issue.
In reality, flow is shaped by the system:
how work is structured
how teams coordinate
how decisions are distributed
No individual can “work faster” enough to overcome systemic friction.
Improving flow requires looking at the full path of work, not just isolated tasks or teams.
The Cost of Friction
Friction carries hidden costs that compound over time:
delayed outcomes
increased error rates
constant urgency
reduced morale
Because friction accumulates gradually, it often goes unnoticed until work becomes exhausting or unpredictable.
Flow restores energy to the system by reducing unnecessary resistance.
Flow Over Friction as a Work Management Principle
Flow Over Friction shifts the focus from effort to movement.
Instead of asking:
“Why aren’t people moving faster?”
Work Management asks:
“What is slowing the work down?”
This reframing leads to better solutions:
simplifying approvals
clarifying ownership
redesigning handoffs
aligning capacity to demand
Flow Enables Everything Else
Flow supports every other Work Management principle:
clarity makes flow possible
visibility helps friction surface early
systems thinking prevents local optimization
adaptability keeps flow intact during change
When flow improves, work becomes more predictable, sustainable, and resilient.
Improve the Flow, Improve the Work
Friction will always exist—but much of it is optional.
By deliberately choosing Flow Over Friction, organizations create work environments where progress is steady, problems surface early, and people can focus on outcomes instead of obstacles.
Work doesn’t need more pressure. It needs better flow.


